With all of the advantages of social media, some businesses wonder why they should even have a website. In fact, a number of businesses, to their detriment, rely solely on social media for their online presence.
Social media does have its benefits. It’s a good place for “Acquisition Marketing” which means a place to get noticed by people you don’t normally know. After you’ve got their attention, where do they go? How do they find out more about your company or your product?
This is where a website comes in handy. There are many reasons why every business should have a website. Here are 5 of the top reasons to have one.
Never Put up the “CLOSED FOR BUSINESS” Sign Again.
Nobody wants to work at 1:30 a.m., but many people like to shop then. Having a business website or ecommerce store means that you can sell your products or services at any time — not simply during the course of a typical workday.
An online presence can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography and business hours. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website the many marketing tools that are available, such as ,email marketing, helps you reach new customers and continue to generate repeat business.
Your Customers Expect it.
If this were the only reason on the list, it would be enough! 60% of consumers, and this number is growing, expect businesses to provide online content about their business in some form. These prospects will head straight to the company’s website for information.
If you don’t have a business website, today’s tech-savvy (and impatient) prospects will most likely look elsewhere.
It Provides Social Proof.
90% of consumers claim that online reviews influence their buying decisions and there are millions of these decisions made every minute.
You could rely on Yelp, Google MyBusiness and other review sites to host reviews for your brand, but you can kill two birds with one stone with your own website. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress or motivate potential buyers.
You Control the Narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
Some people have said “If you’re not at the table, you will be on the menu” which means that you are subject to what other people are saying about you and your competition can have you for dinner.
Additionally, social icons linking to Facebook, Instagram, YouTube and other networking platforms make sharing your content easier for your visitors who like what they see.
You better believe that your competitors all have company websites.
Consumers typically start their buying expedition with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72% of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand. Is that what you want?
There are many other reasons. Too many to list but I think we can agree, this is a good start. If you have any questions or need clarification on any website or marketing methods, please click on the link below and tell us. This can be done 24 hours a day and 365 days a year. I think you see my point.